Revolutionary festivals of the first decade after the social revolution of 1917 in Russia became the main means of manifesting the new ideology. A significant part of the images created for the festive manifestations expressed the ideas of hatred and destruction. Capitalism, monarchism, religion, symbols of culture and everyday life of the past made up a special semantic system consisting of signs of negation. The actions of the revolutionary festivals took place in vast urban spaces, mobile platforms were used, and troops participated in the actions. The ideology of the new state corresponded to the ideas of the Russian avant-garde, which turned into an artistic program corresponding to the new social order. The manifesto of the avant-garde - the opera-performance “Victory over the Sun”, created by Kazimir Malevich, Mikhail Matyushin and Alexei Kruchenykh in 1913, vividly expressed with the help of planetary metaphors the concept of negation and destruction. Images of negation were rooted in Soviet visual culture - in cinema, fine art, book design and books for children.